Markup Calculator
Enter a cost and markup percentage below to instantly get the selling price.
Selling Price
$60
Markup adds $20
How to Calculate Markup
Selling price = cost + (cost × markup %).
Worked example
A $40 cost with a 50% markup.
Markup: 40 × 0.50 = $20
Selling price: 40 + 20 = $60
Frequently Asked Questions
How do you calculate markup?
Multiply the cost by the markup percentage (as a decimal) to get the markup amount, then add that to the cost to get the selling price.
Is markup the same as profit margin?
No. Markup is calculated as a percentage of cost, while margin is calculated as a percentage of the selling price. A 50% markup and a 50% margin give different prices.
What markup percentage gives a 50% profit margin?
A 100% markup gives a 50% margin. Margin = markup ÷ (1 + markup), so a markup of 1.0 (100%) gives a margin of 1.0 ÷ 2.0 = 0.5 (50%).
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